Culture & Belonging Strategies Network

The C&BSN is a hub for organizations to connect with culture and diversity, equity, inclusion and belonging (DEIB) experts. As opposed to other DEIB firms that provide only a best-practices approach, our experts know that, regardless of location, each organization is unique and nuanced. Our experts center culture in their DEIB strategies to foster inclusion and belonging for everyone.


Vision: To advocate for and provide thought leadership on the value of culture and ethnography in diversity, equity, inclusion, and belonging.

Mission: To be a hub for organizations seeking to create more inclusive organizational cultures and increase workplace belonging.


Melissa Vogel, PhD

Great Heron Insights

  • PhD in Anthropology & Gender studies, AI/ML in Business

    Areas: cross-cultural communication, employee experience, LGBTQ+ inclusion, women in leadership, and more

  • Higher-education, finance, technology, market research

  • Training and professional development, culture assessments, leadership workshops

  • PhD in Cultural Anthropology w/ Graduate Feminist Emphasis

    Areas: culture-change, organizational process, DEIB best practices, DEIB benchmarking.

  • STEM, biotech companies, start-ups, insurance, service & hospitality industry, law firms, higher-education, non-profit organizations.

  • Learning development, training and workshops, cultural assessments, strategic planning, metrics and ROI tracking, best practices audits

Meet the Culture & Belonging Experts

Missy Maceyko, PhD

Willing Observers LLC

Erica Vogel, MBA

Great Heron Insights

  • culture and communication, team building, allyship, accountability, interpersonal interactions, gender & LGBT+ inclusion

  • higher-education, non-profit organizations, for-profit organizations, service industry, insurance industry

  • cultural assessments, speaking engagements, branding and marketing strategy, training on various topics including allyship, communication, civility, and respect

Lucy Arciniega, PhD

Willing Observers LLC

  • MBA Management & Leadership, DEIB Certification; employee experience, change management, LGBTQ+ inclusion with a focus on Transgender individuals, workplace culture

  • Tech, financial services, brand, advertising, marketing

  • inclusion initiative program management, strategy, coaching, program/project management, training and professional development, leadership workshops

Culture & Belonging Projects

C&BSN experts have their own public-facing projects. Get to know them by engaging with their content.

Click below to see more.

Contact us today!

Our network of culture and belonging experts can help your organization create more inclusive workplaces where everyone can feel like they belong.

Services include but are not limited to:

  • Organization-Wide Strategic Planning

  • Learning & Training Strategies

  • Mixed-Methods Cultural Assessments

  • Strategic Planning

  • Culture-Change Metrics Development

  • DEIB HR Process Development

  • Executive and Leadership Coaching

  • Advisory Services

Culture & Belonging Strategies Network

Established by a Partnership Between

Great Heron Insights LLC
Willing Observers LLC

An expert? Join the C&BSN!

Apply using the contact form to benefit from opportunities, resources, and support to continue leading in DEIB.

Contact Us

info@willingobservers.com
or
info@greatheroninsights.com